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About

ETHOS

Jason Lingard’s eponymous label is dark and innovative with strong roots in the Gothic aesthetic and Orientalism. He employs modern draping techniques to create garments that are androgynous, timeless and trans-seasonal.

Drawing inspiration from various influences including nature, new technology, science fiction, contemporary art, music and film. He employs a creative, fluid design process, aiming to create a balance between producing both challenging statement pieces and garments that are more timeless and wearable.

A central throughline in any of Lingard’s collections is for each garment to fit interchangeable body shapes, genders and ages all the while transcending trends and fast-fashion. Central to his ethos is an appreciation for high-end finishings; quality, natural materials such as leather, silk, wool and fine cottons; building a personal relationship with his makers, suppliers and retailers.

In 2020 Jason Lingard launched his diffusion range Gaard; a collection of "not so basic basics" that focussed on tees, jersey dresses and merino knits with shapes inspired by his mainline and a selection of dynamic placement prints.

The Gaard range was born from an Asia New Zealand Foundation trip to Thailand where Jason –as part of a group of ethically-minded Kiwi fashion designers– explored local factories and met with local makers. Settling on a small family-run factory in Bangkok who now makes our tees and hoodies. Our Merino knitwear is made by Grace Knitwear, a boutique knitwear maker in China. The Jason Lingard mainline is still made locally in Auckland, New Zealand.

 

BIOGRAPHY

Originally studying fashion design in 1999 at Massey University in Wellington, New Zealand Lingard decided to put his studies on hold to pursue his flourishing t-shirt label and interest in graphic design.

In 2002 he opened a co-op creative retail and gallery space on Cuba Street which ran for two years.

In 2004 Lingard relocated to Melbourne, Australia where he worked professionally as an art director in an advertising agency while also exhibiting as a visual artist in multiple artist-run spaces such as Seventh Gallery, Kings Gallery and Platform Artspace.

Unfulfilled creatively by advertising, drawn more to fashion and wanting to move home, Lingard returned to New Zealand to complete his fashion degree at Auckland University of Technology (AUT).

Since graduating Lingard has spent time living in Seoul, Korea working as a teacher and has also taught fashion design at AUT.

Jason Lingard the label was launched in August 2014 at New Zealand Fashion Week as part of the "UNDERGROUND" group show; then again in 2015 as part of a group show with Jimmy D, Lela Jacobs and Nick Von K; and most recently on the main stage as a solo show in 2017.

In 2020 Jason Lingard launched his diffusion range Gaard; a collection of "not so basic basics" that focussed on tees, jersey dresses and merino knits with shapes inspired by his mainline and a selection of dynamic placement prints.

The Gaard range was born from an Asia New Zealand Foundation trip to Thailand where Jason –as part of a group of ethically-minded Kiwi fashion designers– explored local factories and met with local makers. Settling on a small family-run factory in Bangkok who now makes our tees and hoodies. Our Merino knitwear is knitted by Grace Corner, a quality knitwear maker in China. The Jason Lingard mainline is still made locally in Auckland, New Zealand.


Jason Lingard is currently stocked at 20 retailers throughout New Zealand.