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Jason Lingard’s eponymous label is dark and innovative with strong roots in the Gothic aesthetic and Orientalism. He employs modern draping techniques to create garments that are androgynous, timeless and trans-seasonal.

Lingard's work is best described as directional, neo-gothic design. Drawing inspiration from various influences including nature, new technology, science fiction, contemporary art, music and film. He employs a creative, fluid design process, aiming to create a balance between producing both challenging statement pieces and garments that are more timeless and wearable.

A central throughline in any of Lingard’s collections is for each garment to fit interchangeable body shapes, genders and ages all the while transcending trends and fast-fashion.

Central to his ethos is an appreciation for high-end finishings; quality, natural materials such as leather, silk, wool and fine cottons; building a personal relationship with his local makers, suppliers and retailers; having a short supply chain that favours local producers as to understand the source of raw materials and reduce his carbon footprint.



Originally studying fashion design in 1999 at Massey University in Wellington, New Zealand Lingard decided to put his studies on hold to pursue his flourishing t-shirt label and interest in graphic design.

In 2002 he opened a co-op creative retail and gallery space on Cuba Street which ran for two years.

In 2004 Lingard relocated to Melbourne, Australia where he worked professionally as an art director in an advertising agency while also exhibiting as a visual artist in multiple artist-run spaces such as Seventh Gallery, Kings Gallery and Platform Artspace.

Unfulfilled creatively by advertising, drawn more to fashion and wanting to move home, Lingard returned to New Zealand to complete his fashion degree at Auckland University of Technology (AUT).

Since graduating Lingard has spent time living in Seoul, Korea working as a teacher and has also taught fashion design at AUT.

Jason Lingard the label was launched in August 2014 at New Zealand Fashion Week as part of the "UNDERGROUND" group show; then again in 2015 as part of a group show with Jimmy D, Lela Jacobs and Nick Von K; and most recently on the main stage as a solo show in 2017.

Jason Lingard is currently stocked at 21 retailers throughout New Zealand.